What is at the heart of being a successful salesperson? The answer is simple: meeting the needs and wants of the other person at their level. The “how” is the important part.

In many cases, salespeople get a bad rap. And the number one reason most people state for not liking salespeople is that they push their agenda without listening to, acknowledging or meeting the needs and wants of the consumer. This disconnect is commonplace in many interactions between customers and service providers. In fact, these are prevalent complaints in many relationships. Addressing this overall disconnect really just comes down to the fundamental principles of healthy relationship-building, where the core goal should be to establish authentic, worthwhile engagement. This should, in fact, be the same fundamental goal of a great salesperson.

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